Anas Sarwar said Scottish Labour would be “unleashing the most sophisticated and largest digital operation of any party in Scotland”. Then suddenly their Instagram account likes increased by 1760% and bot-like comments such as “The country needs someone who will listen to the people” and “The country deserves a fresh start” followed. In a separate story, two billionaire brothers pledged a six-figure donation to the party on the condition that Sarwar make it more distinctively Scottish.