You may be wondering what all this has to do with graphic design. Well so am I. But what does anything have to do with anything nowadays? I mean, I bought the Da Vinci Code thinking it had something to do with literature, and where did that get me? I'll tell you - page five.

The fact is it was graphic design that got us into this mess. My client Spore had asked me to analyse the worst logo in the world for its religious symbology, and rather than shatter his belief that I studied the subject at Harvard, I accepted the commission. It had been a lean month.

Having taken the problem first to possible genius the Admiral, who pondered it at length before getting sidetracked trying to split the internet, and then to Fifi LaFlamme, whose sherry-like substances left me giddy but no further forward, it seemed I had exhausted all the routes open to me.

There was only one thing left and it was a nightmare scenario. I was going to have to actually do some work.