My barking client Spore had introduced me to Internet café owner and possible genius the Admiral, in an attempt to help me solve the riddle of the world's worst logo.

The Admiral did his technical heavyweight best, even explaining the concept of blogging to me, something I found impossibly silly. But it was this explanation and the dawning realisation that the internet was clogged to the gills with drivel that led to my brilliant idea:

We could split the internet.

That's right, split it into three: web logs, pornography, and the third piece of the trinity - stuff I might find useful. I hated typing all those w's anyway. Now they could have one each. It was crystal clear to me and obviously Nobel-worthy.

w.blogs.com

w.porn.com

w.stuffimightfinduseful.com

I ran the idea past the Admiral and sensed him making a mental connection between great knowledge and great wealth. He was only short on the latter.

"There are manifold logistical ramifications," he said. I wasn't sure if this was good or bad. I wondered if he fully understood the magnitude of the concept, because he clearly didn't feel threatened by my intellectual stature. "But it just might be possible.."