"I believe your logo may be haunted," I informed Ignacious Spore, when I finally managed to tear myself away from his deceptively simple ‘IS' monogram and pick up the phone.

I had revised my opinion of the worst logo in the world after an afternoon spent locked up in it's presence without any drink. Initial revulsion turned to playful curiosity which turned to semi-religious epiphany, as I became transfixed with the zen-like beauty of the word ‘is'. Unfortunately this was followed by nausea.

My client sensed my emotional state and decided to tread carefully. "My dear boy, have you lost your bleeding marbles?" He was a sensitive soul.

But I knew Spore had been secretly searching for the Holy Grail and I believed he'd be interested in knowing this logo might hold the key.

"Ok maybe not haunted but it's definitely creepy."

This was where my knowledge of the Da Vinci Code let me down. If I could have wowed him with some nonsense about priories and keystones, he might have taken more interest. But I had nothing. There just weren't many possibilities for an anagram of the word ‘is.'